Green Roots
About this project
A green research and development firm had an innovative product that would benefit multiple industries. Using patented technology, this new material would change the way people build homes, remediate pollution, and conserve energy. I worked on a small team to come up with multiple concepts for this young brand – it’s product line, collateral, and packaging.
Green Roots was one of those concepts. The word mark of the brand alone would embody innovation towards a cleaner and healthier world. A mock product line was created – each a material that shared characteristics with its representative logo. The website design created a unique UX, and used bold, friendly fonts and colors to mimic Green Roots’ bold and friendly commitment to the environment. The cut sheets mirrored the website’s design, while the business cards kept it simple; giving you some space to jot down a note or two. The packaging is informative, eye-catching and shines amongst what is currently present in the market.