Redken
About this project
Redken, a professionally admired hair care brand needed a rich media ad that showcased their trendsetter campaign and exciting new product lines. The ad focused on one of the featured trendsetters-model and musician, Sky Ferriera. The ad captures Redken’s edgy, fashion-forward essence while successfully promoting its celebrity muses.
I worked on a small team to create the visual assets and to build the final unit. Through an easy to use user interface content, products, and videos are easily accessible. By integrating a rich social experience the ad helped to fuel a campaign which continues to gain notoriety through the social platforms and expand Redken’s social presence.
Skills: Digital Imaging, Interactive