Macy’s INC
About this project
Macy’s wanted to capture the look and feel of a traditional print lookbook that would have the benefits of a digital approach. The result, was a multipage lookbook of the Macy’s INC Spring Collection. Users can activate hot spots to learn more about a given look and purchase items with a single touch. The INC digital lookbook was able to engage users and achieve outstanding results.
The company was so pleased with the results, they asked us to do the same thing for their summer collection – which featured country singer, Brett Eldredge. I worked on a small team to develop the overall concept, design the visual mocks, build the final unit and QA it for deployment. The unit won the bronze Mobile Marketing Association Best Video/Rich Media Award.