Calgary Zoo
About this project
The Calgary Zoo needed a mobile rich media ad unit that would build anticipation for the arrival of a Dinosaurs Alive exhibit. I worked on a small team to create an immersive tablet user experience, where the user would be able to explore a mysteriously ravaged Calgary Zoo.
The ad takes the user through a series of locations in the aftermath of several dinosaur encounters. We took scenes of the actual zoo and through image manipulation, made it look as though these large animals really walked into the zoo and created this chaos. Each scene would be “explorable” in that the user could utilize the tablet’s gyroscope function to look around the area and reveal more details. At the end of the experience the user can watch an inline trailer video in addition to an exit URL to buy tickets.